St. Croix Valley, River Falls, Wisconsin

Association Memberships

Inns of the Scenic St. Croix Valley ~ Member

Wisconsin Bed and Breakfast Association ~ Member

Wisconsin Innkeepers Association, Past Board Member

Pheasant's Forever, Kinnickinnic Chapter, Committe Member

Pierce County Partners in Tourism ~ 2008 President & Past President 2002

River Falls Area Chamber of Commerce & Tourism Bureau ~ Past Board Member

Kinnickinnic River Land Trust, Member

Trout Unlimited, Kiap-Tu-Wish Chapter, Member

St. Croix Valley Regional Tourism Alliance, B&B Association Member

Western Wisconsin B&B Association ~ 2008 President

Favorite Quotes:

Me~"So how's the recession affecting your outfitting business?" Sheryl~"We are not particpating in the recession." ~ Gunflint Northwoods Outfitters.

"It is an honor to have mentored a child so they want to follow in your footsteps. It's humorous when they don't know they have walked right into your plan!" ~ Hemingway

Husband Dave~"oh honey, the second marriage is the best." Me~"I'll keep that in mind."

Cousin Dana~"It bums me out when I wake up in the morning and realize that there are 6 billion people on the planet that I will never get to meet."

"Keep paddling ~ Life can be like a rapids...it won't last forever and there is better water ahead." ~ Butler

Son~"Mom! what kind of meeting requires wine?"
Mom~"Every kind of meeting." ~ Kathy Jarvis, Afton House Inn

..at the farmers market summer 2008, "how much are these flowers? $5?
Five bucks goes a long ways towards being a hero at home!" ~ Randy Cudd

"The grass is always greener...." ~ UWSP College buddy Dave Carlson

The Irony of the Rat Race explained...

A boat docked in a tiny Mexican village. An American tourist complimented the Mexican fisherman on the quality of his fish and asked how long it took him to catch them.

"Not very long," answered the Mexican.

"But then, why didn't you stay out longer and catch more?" asked the American.

The Mexican explained that his small catch was sufficient to meet his needs and those of his family.

The American asked, "But what do you do with the rest of your time?"

"I sleep late, fish a little, play with my children, and take a siesta with my wife. In the evenings, I go into the village to see my friends, have a few drinks, play the guitar, and sing a few songs....I have a full life."

The American interrupted, "I have an MBA from Harvard, and I can help you! You should start by fishing longer every day. You can then sell the extra fish you catch. With the extra revenue, you can buy a bigger boat. With the extra money the larger boat will bring, you can buy a second one and a third one and so on until you have an entire fleet of trawlers. Instead of selling your fish to a middle man, you can negotiate directly with the processing plants and maybe even open your own plant. You can then leave this little village and move to Mexico City, Los Angeles, or even New York City! From there you can direct your huge enterprise."

"How long would that take?" asked the Mexican.

"Twenty, perhaps twenty-five years." replied the American.

"And after that?"

"Afterwords? That's when it gets really interesting," answered the American, laughing. "When your business gets really big, you can start selling stocks and make millions!"

"Millions? Really? And after that?"

"After that you'll be able to retire, live in a tiny village near the coast, sleep late, play with your children, catch a few fish, take a siesta, and spend your evenings drinking and enjoying your friends."